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Pixel Tag Manager Free

Add Google Analytics, Meta Pixel and Pinterest Tag

Paste your Google Analytics, Meta Pixel or Pinterest Tag ID and the tracking code is added to every page. You don’t need to edit the theme header, and tracking can wait until the visitor accepts cookies.

Free on WordPress.org, with nothing locked behind Pro.

in the free plugin
Free
setting to configure
1
updates since 2023
4
last improved in
3.4.0
A florist checking her shop website’s WP Extended settings on a laptop at the counter

Why you need Pixel Tag Manager

Tracking codes get pasted into theme headers, page builders and plugins by different people, so sites end up with duplicates, missing tags or code nobody can remove.

What Pixel Tag Manager does

  • Google Analytics

    Add your measurement ID.

  • Meta Pixel

    Add your Facebook Pixel ID.

  • Pinterest Tag

    Add your Pinterest Tag ID.

  • Waits for cookie consent

    Google Analytics starts with Consent Mode v2 set to denied, and the Meta and Pinterest pixels are held until the visitor accepts cookies in Complianz, CookieYes or Cookie Notice.

  • Checked IDs

    Each ID is checked when you save, so a typo is caught before it reaches the site.

What you can configure

1 settings, all in the free plugin.

  • Wait for cookie consent Sends Google Analytics with Consent Mode v2 set to denied, and holds the Facebook and Pinterest pixels, until the visitor accepts cookies in Complianz, CookieYes or Cookie Notice.

Where Pixel Tag Manager helps

  • A freelance web designer on a sofa with WP Extended open on her laptop, her dog asleep beside her

    Marketing setup

    One place to check which tracking is live on the site.

  • An agency team in a brick-walled studio reviewing WP Extended settings on a wall screen

    UK and EU sites

    Keep analytics and ad pixels off until a visitor agrees, as UK GDPR, PECR and the EU rules expect.

Pixel Tag Manager vs PixelYourSite

PixelYourSite has 400k+ active installs on WordPress.org. If you only need this one job, that’s a fine choice. If the site also needs other modules on this list, it’s one less plugin to update.

The difference
Pixel Tag Manager does the same core job inside WP Extended, so it shares one settings screen, one update and one support team with every other module you use.

Recent changes

The latest updates to Pixel Tag Manager, from the WP Extended changelog.

Full changelog
  1. v3.4.0 3 Nov 2026
    • new

      “Wait for cookie consent” option — Google Analytics loads with Consent Mode v2 set to denied, and the Facebook and Pinterest pixels wait until the visitor accepts cookies in Complianz, CookieYes or Cookie Notice.

    • improved

      Tracking IDs are checked when you save, with a message explaining the expected format.

    • improved

      Consent is off for existing sites so tracking does not change on update — turn on “Wait for cookie consent” in its settings.

  2. v2.4.4 12 Sept 2023
    • new

      Pixel Tag Manager now available in Free.

Pixel Tag Manager questions

Pixel Tag Manager documentation

Yes. It is in the free plugin.

Yes. Switch on Wait for cookie consent and Google Analytics loads with Consent Mode v2 set to denied, while the Meta and Pinterest pixels wait until the visitor accepts cookies in Complianz, CookieYes or Cookie Notice. It is on by default for new installs.

No. Sites that set up Pixel Tag Manager before 3.4.0 keep their tracking exactly as it was. Turn on Wait for cookie consent in the module’s settings when you’re ready.

Leave Wait for cookie consent off and add your tags through your consent tool, or through Code Snippets where your consent tool controls them.

Get Pixel Tag Manager free

Pixel Tag Manager is in the free plugin on WordPress.org, alongside 34 other free modules you can switch on when you need them.

Pro from $29 a year · 14-day money-back guarantee